He’s the go-to for those in the know—Ben Thompson: Live at OMR FESTIVAL 2017

Thompson is the creator and brains behind Stratechery, the US-based tech blog generating $200K in annual revenue

Ben Thompson Online Marketing Rockstars OMR17 Stratechery About three years ago, Thompson, then an unknown former analyst at Apple and Microsoft, founded his tech blog stratechery.com to little fanfare. Today, his subscription model nets him $200K in annual revenue. His in-depth analysis are read by CEOs and VCs from around the world. His subscribers include the top of the top in the tech scene, such as Jonah Peretti (CEO Buzzfeed), Jeff Weiner (CEO Linkedin) and Drew Houston (CEO Dropbox).
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Don’t miss these master marketers and more—this March in Hamburg, Germany

Vaynerchuk, Dickinson and Bosworth: Live on stage at OMR Festival 2017

Rockstars Festival 2017
OMR Festival 2017 is just around the corner! This year’s festival lineup builds on the success of last year’s festival that saw over 16K in attendance. We are thrilled to announce the following three industry heavy hitters set to take the stage in Hamburg this March: Master marketer and business builder Gary Vaynerchuk, VP Engineering, Ads and Pages at Facebook Andrew “Boz” Bosworth, Iron Maiden lead singer Bruce Dickinson.
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SEX, DRUGS AND SEO—LIFE AS A BLACK HAT AIN’T EASY

Jeff Deutsch made bank spamming Google

Symbolbild (Quelle: The Hangover, Warner Bros.)

(Source: The Hangover, Warner Bros.)

Working ten hours a week, banking $50K a month and making it rain like a monsoon. For most of us it sounds like a ridiculous dream. For Jeff Deutsch, such ridiculousness was reality. Beginning in 2009, Deutsch used his self-made SEO tool to push sites to the top of Google’s search results through aggressive link building. The practice netted him millions until Google came down hard on spamming. Deutsch recently shed light on life as a black hat, and the excess and debauchery on which SEO millionaires blew their sudden earnings.
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The Boom and Bust of Song Lyric Pages

Song lyric pages were once a sure-fire cash cow. But what Google once giveth, hath taken away

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For years, song lyrics have provided resourceful online marketing pioneers with a solid source of easy income. But for many, the past two years have seen the boom go bust. One reason for their demise? Google’s in the same business. In an Online Marketing Rockstars’ exclusive, we sat down with an operator of one of Europe’s largest song lyric sites, who gave us the inside scoop on the industry’s rise and subsequent fall, while also providing us with current figures on his traffic.

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Exclusive: The Story of MMOGA’S Virtual Currency and its Real $300M Exit

33-year-old founder sold the online portal to the Chinese without saying a word

(Image: Warkentien2 / Wikimedia Commons / CC BY-SA 4.0)

(Image: Warkentien2 / Wikimedia Commons / CC BY-SA 4.0)

It is one of the largest exits ever in the German online industry: MMOGA, an online trading platform specialized in trading virtual goods and activation codes for online games, sold by its German founder to a Chinese company for a cool €300 million. Yet, all across Germany the record-breaking deal didn’t make a ripple let alone a splash. Online Marketing Rockstars spoke to the platform’s former head of marketing to learn more about MMOGA’s business model—and to unearth more details on the spectacular and secretive deal.
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Spam in your Analytics? Ours, too. Here’s the who, the what and the how to hit back

Referral spam has our traffic numbers askew

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“Secret.Google.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!” No, wait! Stop! Don’t do it… That is merely verbatim of what’s been appearing in our data on Google Analytics. For thousands and thousands of websites around the world, the blurb figures to ring some bells. The spammy hands that penned those words belong to an infamous hacker from Russia named Vitaly Popov. Online Marketing Rockstars took a closer look at Popov, his methods, how he set his sights on TheNextWeb.com and what you can do.

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Turning Trash into Cash—The New Generation of Instagram Brand Makers

Brand building with the Kardashians

Von links nach rechts: Khloe Kardashian, Kim Kardashian und Kylie Jenner (Fotos: Instagram/Collage: Online Marketing Rockstars)

From left to right: Khloe Kardashian, Kim Kardashian and Kylie Jenner (Images: Instagram, Collage: Online Marketing Rockstars)

Teas that help you detox and trim down, creams that plump up your rump and gummi bears that promise to boost hair growth. That’s just a small sample of products that several wily young entrepreneurs turned into strong brands within just two years—and solely on the strength of celebs posts on Instagram. Online Marketing Rockstars took a deep dive and caught up with some of the players behind the scenes to explain what makes the sector go round.

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Kneel before the German Instagram Queen

Fitness Instagrammer Pamela Reif has 2.5 million followers—a level of popularity reached otherwise only by pro athletes

Instagrammerin Pamela Reif auf einem Hausdach.

Pamela Reif is one of the most popular German Instagrammers. (Image: Pulse Advertising)

With hardly anyone taking notice, 19-year-old head-turner Pamela Reif from Karlsruhe, Germany has established herself as one of the most influential Instagrammers in the country. Her 2.5 million followers put her ahead of such high-profile celebs as top model Stefanie Giesinger or soccer star Thomas Müller. We spoke with Reif and shed light on her success.
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How Two 13-Year-Old Girls Built Germany’s Most Successful Instagram Account

Lisa and Lena: two million fans in just four months

It’s an unprecedented story of success. In less than four months, Lisa and Lena, 13-year-old twin sisters from the Stuttgart area, amassed approx. two million fans on Instagram and musical.ly, the music app beloved by teenagers. We took a closer look at their performance, before speaking to the girls, as well as their agent, and discovered there is much more than meets the eye.

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