Hear CEO Alexander Nix speak on March 3, in Hamburg
When Donald Trump won the election in the US last November, no one saw it coming. No one, that is, except big data firm Cambridge Analytica.
Cambridge Analytica gained prominence through its work for Donald Trump’s successful election bid this past November. While political pundits speculated about the role CA played in influencing voter opinion, marketing professionals saw a shrewd microtargeting campaign.