Spam in your Analytics? Ours, too. Here’s the who, the what and the how to hit back

Referral spam has our traffic numbers askew

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“Secret.Google.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!” No, wait! Stop! Don’t do it… That is merely verbatim of what’s been appearing in our data on Google Analytics. For thousands and thousands of websites around the world, the blurb figures to ring some bells. The spammy hands that penned those words belong to an infamous hacker from Russia named Vitaly Popov. Online Marketing Rockstars took a closer look at Popov, his methods, how he set his sights on TheNextWeb.com and what you can do.

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Casey Neistat in Hamburg at OMR Festival 2017!

Internet sensation appearing at Online Marketing Festival 2017 not once, but twice

Casey Neistat OMR17

Casey Neistat will be speaking at Online Marketing Rockstars Festival 2017—with $25 million more in his pocket

He’s one of the biggest YouTube stars worldwide, and now one of the richest. Just last week, Casey Neistat announced the sale of his app Beme to CNN for a cool $25 mil. On stage at OMR Festival 2017, Casey will share with us where the journey goes from here. Read on to find out why he won’t just be taking one stage, but two.
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Become a B2B influencer in 30 days—how to generate 1.5 million views in a month

Charles Chu’s got the answers—and used them on Quora to nab 30K newsletter subscribers

Charles Chu Quora

Charles Chu chewing on a pen

If you have a question, Quora has the answer. At its essence, Quora is Q&A platform where users ask, answer, edit and organize user questions—while promoting their own projects or companies in the process. In the past four weeks, one industrious marketing expert put his knowledge to good use to generate 1.5 million views and over 30K subscribers to his newsletter. Posting such prolific figures begs the question: Can I profit from the same growth hacks? The answer is… The answer is yes.
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Don’t miss these master marketers and more—this March in Hamburg, Germany

Vaynerchuk, Dickinson and Bosworth: Live on stage at OMR Festival 2017

Rockstars Festival 2017
OMR Festival 2017 is just around the corner! This year’s festival lineup builds on the success of last year’s festival that saw over 16K in attendance. We are thrilled to announce the following three industry heavy hitters set to take the stage in Hamburg this March: Master marketer and business builder Gary Vaynerchuk, VP Engineering, Ads and Pages at Facebook Andrew “Boz” Bosworth, Iron Maiden lead singer Bruce Dickinson.
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He’s the go-to for those in the know—Ben Thompson: Live at OMR FESTIVAL 2017

Thompson is the creator and brains behind Stratechery, the US-based tech blog generating $200K in annual revenue

Ben Thompson Online Marketing Rockstars OMR17 Stratechery About three years ago, Thompson, then an unknown former analyst at Apple and Microsoft, founded his tech blog stratechery.com to little fanfare. Today, his subscription model nets him $200K in annual revenue. His in-depth analysis are read by CEOs and VCs from around the world. His subscribers include the top of the top in the tech scene, such as Jonah Peretti (CEO Buzzfeed), Jeff Weiner (CEO Linkedin) and Drew Houston (CEO Dropbox).
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Put this in your pipe and smoke it—Snoop’s swag propels Canadian start-up to 3000% growth

Within a month, Madlipz exploded stateside and in Germany—going from the dustbin to the top ten.

Snoop Dogg Madlipz
Landing a hit app as a start-up is as much about being lucky as it is about the product you create. App stores are packed with countless apps vying for user’s fleeting attention, with only a fraction ever actually downloaded or used. Three Canadian app developers recently defied the odds when their year-old app stormed the top ten in the States and in Germany—thanks to Snoop, Chris Brown and a German gangsta-rapper named Kollegah. Online Marketing Rockstars took a closer look and got the 411.
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SEX, DRUGS AND SEO—LIFE AS A BLACK HAT AIN’T EASY

Jeff Deutsch made bank spamming Google

Symbolbild (Quelle: The Hangover, Warner Bros.)

(Source: The Hangover, Warner Bros.)

Working ten hours a week, banking $50K a month and making it rain like a monsoon. For most of us it sounds like a ridiculous dream. For Jeff Deutsch, such ridiculousness was reality. Beginning in 2009, Deutsch used his self-made SEO tool to push sites to the top of Google’s search results through aggressive link building. The practice netted him millions until Google came down hard on spamming. Deutsch recently shed light on life as a black hat, and the excess and debauchery on which SEO millionaires blew their sudden earnings.
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The Boom and Bust of Song Lyric Pages

Song lyric pages were once a sure-fire cash cow. But what Google once giveth, hath taken away

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For years, song lyrics have provided resourceful online marketing pioneers with a solid source of easy income. But for many, the past two years have seen the boom go bust. One reason for their demise? Google’s in the same business. In an Online Marketing Rockstars’ exclusive, we sat down with an operator of one of Europe’s largest song lyric sites, who gave us the inside scoop on the industry’s rise and subsequent fall, while also providing us with current figures on his traffic.

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Exclusive: The Story of MMOGA’S Virtual Currency and its Real $300M Exit

33-year-old founder sold the online portal to the Chinese without saying a word

(Image: Warkentien2 / Wikimedia Commons / CC BY-SA 4.0)

(Image: Warkentien2 / Wikimedia Commons / CC BY-SA 4.0)

It is surely one of the largest exits ever in the German online industry: MMOGA, an online trading platform specialized in trading virtual goods and activation codes for online games, sold by its German founder to a Chinese company for a cool €300 million. Yet, all across Germany the record-breaking deal didn’t make a ripple let alone a splash. Online Marketing Rockstars spoke to the platform’s former head of marketing to learn more about MMOGA’s business model—and to unearth more details on the spectacular and secretive deal.
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Flipping 30K burgers with Facebook ads: The anatomy of a burger-boom breakthrough

Clever copy, inside jokes and burger close-ups: an inside look at how clever Facebook ads turned into 30K burgers and €500K of revenue in just a year

Die Gründer von "Bang Bang Burgers and Beer" (von links): Florian Beisenbusch, Ben Küstner und Alexander Schlüter (Foto: Carlo Feick)

The founders of “Bang Bang Burgers and Beer” (left to right): Florian Beisenbusch, Ben Kuestner and Alexander Schlueter (Image: Carlo Feick)

All throughout Germany, the so-called burger boom is in full effect. The only thing greater than Germans’ appetites for burgers is the sheer number of places they can get their fix. But with a flooded market and competitors as plentiful as toppings, how can newcomers gain traction? Three friends from Germany gave Facebook ads a shot and ended up flipping 30K burgers for half a mil in less than 12 months. Online Marketing Rockstars took a closer look at the burger triumvirate to learn more about their recipe for success.
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